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HPA Brand Refresh

Hospital Products Australia started in 2014 with 1 employee and 2 suppliers. Jump forward seven years and we are now called HPA, have 37 employees and over 15 suppliers. As with all companies, there have been internal and external challenges, but these have helped shape our culture and processes. Being agile is a necessity and HPA has consolidated into four core divisions of Surgical, Patient Monitoring & Life Support, ICT and Infrastructure.

Two aspects that have remained throughout are HPA’s dedication to elevating healthcare environments by bringing customer driven solutions to life and the vision of enhancing workflow efficiencies for clients and caregivers. This ethos along with core values of respect, collaboration and innovation have led HPA to where it is today.

With growth comes transformation so now is the perfect time for HPA to reveal its new look to represent this evolution. Check out the refreshed logo and soon you’ll see a whole suite of brand elements.

HPA is proud to be successful due to the amazing staff and customers who support and are always ambitious for better ways of doing things and more innovative technology and hardware to streamline productivity.

delivering innovation, quality & care


Written 11 August 2021